How I Turned One 60-Minute Call Into 13 Email Ideas In 3 Minutes
What if your best content doesn't need to be created, it just needs to be captured
You know that version of you that shows up on coaching calls?
The one who just… flows.
You tell great stories.
Make weird analogies.
See the real problem under the surface problem.
Help clients find ‘aha’ moments and unlocks where they’ve been stuck for months.
Then the call ends.
You sit down to write an email.
And suddenly you sound like a JV copywriter with a concussion.
You rewrite the same sentence five times. You second guess everything. You sound stiff. Polite. Watered-down. Like you’re trying to talk “professionally” instead of like yourself.
I’ve done this for years. Brilliant on calls. Bland in the inbox.
You know the ideas are in you.
You know you’re capable of helping people.
But writing feels like the opposite of coaching. It feels stiff. Forced. Overthought.
What if you could bottle the way you think on calls and turn one conversation into weeks of content?
That’s what I want to show you in this post:
How one 60 minute coaching session turned into 13 real email ideas using my Email Alchemist workflow.
No forcing. No “trying to come up with something helpful.”
Just my actual thinking, extracted and organized in a way I could use immediately.
And more importantly: I want to show you how you can do the same thing.
Because your best content doesn’t need to be something you create.
It can be something you capture.
Quick side note before we go deeper:
This Tuesday at 11 am Eastern I am teaching a live workshop called Email Alchemy where I walk through this whole process in real time.
In about 60 minutes, you will see:
How to turn your client calls into a searchable content vault
How to pull out 10 to 15 of your insights from each call
How to turn those insights into ready to send emails in under 15 minutes
If you already know you want to stop staring at blank screens and start mining your own calls, you can grab your spot here:
How it Works
A couple weeks ago, I ran a normal coaching call inside Unscaled Engine.
Nothing planned or scripted.
Just me helping a client work through the usual knots:
What should they charge
Should their program be four weeks or six
Do they need discovery calls
What’s the simplest tech
Is it okay to launch before the offer feels “perfect”
How do they handle payment plans
How much is too much for their first group
The kind of conversation where I wasn’t performing, or “creating content.”
I was just solving problems in front of me.
And this is where I’m at your best.
The problem is that most of that disappears the moment the Zoom window closes.
Normally I would’ve finished the call, moved on, and lost all of that clarity forever.
But this time, I dropped the transcript into my Email Alchemist workflow.
Three minutes later it handed me 13 insights.
Not 13 generic ideas.
Actual perspectives I had already shared out loud.
My words. My voice. My phrasing.
Ready for me to turn into emails or other content.
Why your coaching calls are your highest quality content
When you’re live with someone, you don’t have time to overthink.
You have to respond to what is actually happening.
You’re trying to move them forward.
That’s why coaching conversations are so rich.
They contain:
Your clearest explanations
The metaphors you naturally reach for
The stories you use to teach
The frameworks you apply instinctively
The real problems people bring to you
The way you challenge faulty assumptions
The way you help people decide
The worldviews that shape your guidance
This stuff is gold.
But most people never write it down.
So they think they’re “running out of content” or “don’t know what to say.”
Why writing feels hard (and how to fix it)
Writing is difficult when you start from zero.
A blank screen makes you try to be clever.
You worry about sounding smart.
You default into “prove myself” mode.
You try to write something impressive instead of something helpful.
But if you start with something you’ve already said out loud, you skip all that mental friction.
You can get right to the editing part, and that’s usually a helluva a lot easier
Also, you’re not relying on AI to create some bland, over-used ideas.
Because AI can’t invent your voice and your experience.
But it can extract your ideas and insights, and use your words to give you a 90% there first draft.
One call. Thirteen insights.
Here’s exactly what came out of that single coaching session.
Now this was using a custom bot I built (that also helps turn them into fully written emails). Below I’ll give you a prompt to get similar output.
I gave it a brief description of my ideal client and the offer I want to promote in the emails, and the full transcrip of the call.
Three minutes later I had 13 usable insights.
Here are a few examples:
1. “The $100/Hour Math That’s Keeping You Broke”
Core Insight: Most coaches price their programs based on what “feels right” without doing the actual math on their time investment - leading them to work 60 hours for $6,250 when they could restructure for better returns.
From Transcript: Nathan walks K through the math: “If you have five people that you have to spend 90 minutes on a week... that’s 10 hours basically a week. 60 hours over six weeks, 6250 works out to just about $100 an hour.”
Why It Resonates: Your ideal clients are likely underpricing their offers without realizing the actual hourly rate they’re earning - this creates an “aha moment” about their pricing.
Natural Connection: Your Email Alchemist workshop helps them create consistent email content that presells clients, so they can charge premium prices with confidence.
2. “Why Your Two-Payment Plan Should Cost MORE Than Your One-Time Price”
Core Insight: Payment plans should cost more than one-time payments because you’re essentially financing your clients - just like a bank charges interest.
From Transcript: “Your multi pay should add up to more than your one time price... you’re essentially financing them... So you want to incentivize money today.”
Why It Resonates: Most coaches make payment plans the same price as one-time payments, leaving money on the table and incentivizing the wrong behavior.
Natural Connection: When your emails presell clients effectively, you can command premium pricing structures that actually make financial sense.
3. “The Forcing Mechanism That Prevents Endless Planning”
Core Insight: Pick your workshop date BEFORE you finalize the topic - it forces you to execute instead of endlessly perfecting.
From Transcript: “Pick a week a day, either two or three weeks from now, where you’re going to do your workshop, even if you don’t have the topic... it’s a forcing mechanism.”
Why It Resonates: Your ideal clients likely get stuck in planning mode, waiting for everything to be “perfect” before launching anything.
Natural Connection: Your workshop gives them a system to create emails quickly, removing the perfection paralysis that keeps them from showing up consistently.
Think about what this means.
Thirteen emails doesn’t just mean thirteen posts.
It means:
Thirteen angles for future workshops
Thirteen training topics
Thirteen shorts or reels
Thirteen tweets
Thirteen modules you could expand later
Thirteen arguments for your offer
Thirteen ways to help your audience see their problem differently
Most solopreneurs think they need to constantly create.
What they actually need is to mine what they’ve already said.
Three shifts that change everything
A. Your coaching calls are your highest-quality content
If you coach even a little, you have endless raw material.
Not generic ideas.
Your actual thinking, delivered in real time.
That’s the stuff people connect with.
B. Writing becomes easy when you stop starting at zero
When you begin with your own spoken thoughts, you bypass the “prove myself” trap.
You’re not overthinking.
You’re not trying to sound smart.
You’re building on clarity that already exists.
C. Consistency comes from capture, not creativity
If one call can produce 13 ideas, imagine what a month of calls looks like.
You don’t need to be more creative.
You need to stop letting your best work disappear.
Use This Prompt
You don’t need a full customized bot to make this work.
Here’s the simple, repeatable version you can try today.
Record your next coaching call.
Zoom. Google Meet. Otter. Anything works.
Then drop the transcript into ChatGPT and say:
You are an Insight Extraction Engine.
Your job is to mine a coaching call transcript and extract ONLY the expert’s real ideas, opinions, advice, frameworks, stories, and explanations.
Do NOT extract or summarize ideas from the client or person being coached.
ONLY use the expert’s thinking.
Before analyzing, read this brief context about the expert so you can tailor the “Why It Resonates” and “Natural Connection” sections accurately:
IDEAL CLIENT: [Describe your ideal client in 2–4 sentences]
OFFER: [Describe your offer or system in 1–3 sentences]
Your output MUST follow this exact 5-part structure for EACH insight:
------------------------------------------------------------
### [PUNCHY TITLE]
**Core Insight:**
Explain the insight in 2–4 sentences.
Summarize ONLY what the expert clearly taught.
No extrapolation, no external knowledge.
**From Transcript:**
Paste the exact line(s) from the transcript spoken by the EXPERT that explicitly support this insight.
If the idea cannot be directly quoted from the expert, do not include it.
**Why It Resonates:**
Explain why this insight matters to the ideal client described above, based on their struggles, beliefs, or desires.
**Natural Connection:**
Tie this insight back to the expert’s offer/system described above.
This should feel like a natural extension of the expert’s thinking, NOT added marketing language.
------------------------------------------------------------
Guidelines and Rules:
- Pull 10 to 20 high-quality insights from the EXPERT ONLY.
- Maintain the expert’s tone, logic, and worldview as shown in the transcript.
- Absolutely no generic business advice.
- Absolutely no invented examples.
- No tips, no clichés, no AI filler.
- Everything must be grounded 100% in what the expert actually said.
Transcript:
[PASTE TRANSCRIPT HERE]
What to Do Next
Record one call.
Just one.
After the call, run a short section of the transcript through ChatGPT or Claude.
Extract the insights.
Pick one insight and write a 150 to 200 word email from it.
Then publish it.
Once you feel how much content you’ve been sitting on, you’ll never go back to trying to “come up with ideas” again.
If this clicked for you and you want help doing it with your own calls, join me for Email Alchemy this Tuesday at 11 am Eastern.
We will:
Take a real coaching call transcript
Extract the insights live
Turn those into concrete email seeds you can use right away
And I will give you the exact prompts and workflow I use so you can repeat it after the workshop
You do not need perfect tech, a big list, or fancy branding. You just need one call and a willingness to capture what you are already great at.
If that sounds like the help you have been looking for, grab your seat here
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