Stop Creating Content Once: How One 2-Hour Call Became 5 Newsletters, a YouTube Video, and a Low-Ticket Product
The Content Multiplication Strategy
You write a newsletter. Hit send. Move on.
You record a client call. File it away. Never look at it again.
You solve a problem, help one person, don’t capture what you learned.
Most solopreneurs create content once and use it once. But everything you create is raw material for multiple outputs.
I’m going to show you exactly how I turned one 2-hour consulting call into 8+ pieces of content and a new business opportunity.
The Saturday Call
A consultant I’ve worked with for years had brought me on to help with a survey and data analysis for a $30K consulting project with an international development agency.
Then the client decided not to do the survey.
So, he asked me to help with the final report. He’d finished the fieldwork and had done site visits and dozens of interviews. All of it documented in 80 pages of rough notes, plus dozens of source documents.
He needed to turn that into a polished consulting report.
He’s a former Chief of Operations for a large country office. Smart guy and well-respected. But he’d never really used AI before.
On previous projects together, I’d had the context in my head from being involved in the work. I had AI to help write the reports without him because I knew what we’d found.
This time I wasn’t involved in the fieldwork. I had zero context. The only way to get quality output was to sit down with him and do it live, using his brain and my process.
With the added benefit of teaching him how to do it.
So that’s what we did on a recent Saturday afternoon...
I Walked Him Through Everything
We didn’t just “use ChatGPT to write a report.”
I showed him how to set up a project. How to write system prompts that tell AI the role, the audience, the constraints. How to upload all the source documents separately from his draft notes so AI would treat them as reference material, not gospel.
Then we built the outline together. Modified it. Got it right.
Then we went section by section. Draft a piece, validate it against his notes, add missing context, re-ground when AI started inventing things, move to the next section.
The whole process. A to Z. Starting with messy notes, ending with a client-ready report.
The Content Realization
A couple days later I thought: this would be a perfect example for How I AI.
Not because I was brilliant. Because it was complete. There was a clear starting point, a clear process, a clear output. Everything someone would need to see to understand how this actually works.
I’d been documenting AI usage for the newsletter anyway. And I’d been trying to get myself to do more YouTube videos. I really have mental barriers around video, kept prioritizing Substack instead.
But this felt like the right thing to show on video first.
So I decided to extract the framework from the call. I wanted to see if AI could analyze the transcript and pull out the actual steps I was using. Not what I thought I was using, but what I actually did.
Extracting the Framework
A couple days later I thought: this would be a perfect example for my How I AI newsletter where I share…how I use AI.
It was a complete walk-through. Clear starting point, clear process, clear output. Everything someone would need to see to understand how this actually works.
So I used AI to analyze the transcript and pull out the framework I’d actually used. Asked ChatGPT first, then later tried Claude to see if I’d get different results.
Claude’s output was better and I ended up with a five-step framework for how I use AI to develop a polished consulting report.
But really, I had way more than just a framework.
I had a transcript, and a framework, and—since everything is content—I had multiple ways I could create content from what I’d done.
What One Transcript Became
YouTube video (3-4 hours). I recorded the framework extraction process using Claude. Took longer because I’m building YouTube systems as I go (and because of a snafu where I lost a 30 minute recording because an app froze at the last second of recording).
Framework document (1.5 hours). I turned the analysis into a 20-page guide with the 5 steps, examples, and system prompt templates.
Low-ticket product (20 minutes). Created a sales page on beehiiv, packaged it as a $5 PDF. Not chasing revenue, just testing: will anyone buy this?
Two How I AI newsletter issues (30 minutes each). One about how I extracted the framework. One teaching the framework itself. Fast because I’ve built systems and Claude skills for newsletter writing.
Three Unscaled Solopreneur newsletter issues (30 minutes each). This one, and two more I’ve got queued up.
Supporting materials. Several daily emails. Framework extraction prompts and System prompt templates. Substack Notes pulled from the newsletters. YouTube Shorts cut from the main video using Descript.
The Unexpected Business Door
Having the framework gave me something concrete to offer.
I’d been having conversations with Claude about my business direction. Realized: I could pitch this as training to the consulting company.
So I reached out with a simple offer: workshop or hands-on training with their consultants. Same kind of work I did on that call.
Might turn into a new revenue stream I hadn’t even planned for.
The content created the credibility to make that offer.
How to Start Multiplying Your Work
The mindset shift: stop thinking “what should I create next?” and start thinking “what did I just create that I can multiply?”
Capture everything. Record your calls (with permission). Save your voice notes. Screenshot your processes. Keep the transcript, the slides, the rough notes.
Look for teaching moments. Where did you explain something that clicked for someone? Where were you working with a beginner or someone new to your process? Where did you solve a problem in a way that felt valuable?
Extract the pattern. Use AI to analyze the transcript or notes. Ask: “What’s the framework I was using here?” Get it into a clear, named system. Try different AI tools. ChatGPT vs Claude might give you different angles.
Create the anchor piece first. For me: YouTube video showing the process. For you: might be a newsletter, a blog post, a LinkedIn article. This becomes your source material for everything else.
Systematically multiply. Newsletter issues teach different angles. Social posts become Substack Notes, LinkedIn posts, Twitter threads. Product becomes a PDF, template, guide. Short-form video clips from long-form. Follow-up articles go deeper on each point. Daily emails pull specific insights.
Build systems as you go. Each time you multiply content, document how you did it. Create Claude skills, templates, checklists. Next time will be faster.
Start With Your Next Piece of Work
Don’t wait for the perfect project to do this.
Your next (or last) consulting call, client project, problem you solve. That’s your starting point.
Record it. Capture it. Ask yourself: “Is there something here worth teaching?”
If yes, you’ve got 8+ pieces of content and maybe new business opportunities.
You’re not creating more work. You’re extracting more value from work you’re already doing.
Stop creating once and moving on. Start multiplying.
Hit reply or leave a comment and tell me: What’s your biggest barrier to repurposing your work - time, systems, or just not thinking about it?
Thanks for writing this, it clarifies a lot. How did you effectively build context with AI from zero during the live session?
Thank you for sharing!