The High Price of Email Politeness
Why "Not Bombarding" Is Actually Self-Sabotage
She hesitated when I said "weekly."
Not because she doubted the strategy.
Not because she questioned the content.
Not because she lacked the capability.
She hesitated because she was afraid of being impolite.
" I don't wanna bombard people," she explained, her voice tinged with genuine concern.
As a business coach, I hear this exact phrase from entrepreneurs constantly.
They're paralyzed by an invisible standard of digital etiquette that's costing them thousands in potential revenue.
The Politeness Paradox
When you worry about "bombarding" your email list, you're making a critical assumption: that your valuable insights, solutions, and offerings are an unwelcome intrusion.
Let's examine what's really happening:
You've created content that solves real problems.
You've built a list of people who explicitly asked to hear from you.
Yet you're choosing silence out of... courtesy?
This isn't politeness.
It's self-sabotage.
The Real Math of Email Marketing
If your content is genuinely helpful...
If your emails address actual pain points...
If your solutions deliver real value...
Then the right subscribers want MORE communication, not less.
Consider this simple calculation:
Monthly emails = 12 opportunities per year
Weekly emails = 52 opportunities per year
Same email list.
Same effort to build it.
Same quality of content.
But with weekly sending, you get 4× more chances to:
Be top-of-mind when needs arise
Demonstrate your expertise
Connect when the timing is perfect
Convert interested prospects into paying clients
The Hidden Cost of Infrequency
"But what about unsubscribes?"
Here's the uncomfortable truth: people who unsubscribe because you email weekly weren't going to buy from you anyway.
The real cost isn't measured in unsubscribes.
It's measured in missed connections.
When you send too infrequently, you're ensuring that:
Your subscribers forget who you are
Your expertise fades from memory
Your competitors fill the void
Your most perfect prospects miss your most perfect offers
Permission vs. Obligation
Remember: your subscribers gave you permission to contact them.
But you've twisted this permission into an obligation to remain distant. That’s a self-imposed restriction that serves neither you nor the people who need your solutions.
This isn't about spamming.
This isn't about being aggressive.
This is about giving yourself the maximum opportunity to serve.
The At-Bat Principle
In baseball, the more times you step up to the plate, the more chances you have to hit a run in.
Your email list is no different.
Every email is another at-bat.
Every open is another swing.
Every click is another connection.
And you don't need to be perfect. You just need more opportunities to connect.
The Real Question
So instead of asking, "Am I bothering people by emailing too often?"
Ask yourself: "What's it costing me—and my audience—when I stay silent?"
The price of your email politeness isn't measured in unsubscribes.
It's measured in unrealized potential.
It's calculated in problems you could have solved, but didn't.
It's tallied in revenue you almost earned, but lost.
You don't need to be perfect.
You just need to start swinging more often.
Because your success—and your audience's transformation—depends not on your silence, but on your consistent presence in their inbox.
– Nathan
P.S. That client who hesitated at "weekly"? I just created an 8-Week Growth Blueprint personalized for her business. She now has complete clarity on building her newsletter as the centerpiece of her revenue strategy. Need a custom plan for your business? Reply and let's talk.
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