You're Already Creating Your Best Content (You're Just Not Capturing It)
Your Calls Are a Content Goldmine You're Ignoring
A while back, I caught up with a friend who’s building a coaching business.
She had questions about everything…
How to structure her offer, how to find clients, how to price her work without feeling like a fraud.
I ended up spending about an hour just summarizing for her everything that I’ve learned about building a coaching business over the past four or five years.
And it was great. Really helpful for her.
It was me being passionate and sharing my ideas. My frameworks. The exact mistakes I made so she could skip them. I was in flow. Everything was coming out naturally in a way that just made sense.
When we hung up, I felt great. Like I’d just delivered a masterclass.
Then it hit me: that call didn’t happen.
Not in any way that matters. I didn’t record it. I didn’t take notes. All that clarity, all those frameworks I’d explained so naturally—gone.
Just... gone.
If I wanted to share any of it with my email list or as a blog post or a video, I’d have to recreate it from scratch.
Sit down at a blank page and try to remember what I said and how I said it.
And we both know how that goes.
You’re Already Creating Your Best Content (You’re Just Not Capturing It)
Here’s what I’ve learned: you’re probably the best when you’re speaking with other people and helping them through their problem.
You’re able to speak naturally. Your frameworks make sense. Your stories land. You explain things in ways that click.
But then you sit down to write an email and you freeze.
Not because you don’t have ideas. But because you’re trying to recreate what flows naturally when you’re in conversation. And it just…feels weird and awkward and doesn’t flow.
The problem isn’t that you need more ideas.
It’s that you’re not capturing the ones you’re already creating.
Every coaching call you do contains insights, stories, and frameworks worth sharing.
Same with your workshop and strategy sessions. Even your discovery and sales calls.
Every time you help a client through a stuck point, you’re creating content that could connect with your email list.
Your Past Calls Are a Goldmine You’re Ignoring
Most coaches treat client calls like one-time events. You show up, you deliver, you move on to the next thing.
But here’s what I’ve found: one coaching call can easily contain a dozen or more distinct ideas.
When you explain something well on a call, that’s a proven insight….
If you break down a framework in a way that made someone go, “Oh, now I get it”?…
WHen you tell a story because it illustrates your point perfectly…
That’s gold for your emails (and your other content).
All of that is sitting in your past calls, waiting to be mined.
But if you didn’t record those calls, they might as well have never happened.
The Simple System That Changes Everything
I’m not saying you need to become a content creation machine.
I’m saying you need to start capturing what you already create.
Here’s the system:
Record everything. Every client call. Every workshop. Every brainstorm session where you’re explaining your thinking. Get permission, hit record, and let it run.
Turn it into a transcript. Zoom does this automatically. So do tools like Otter, Fellow, and Fathom. You don’t need to transcribe it yourself—just grab the file.
Ask AI to mine it for insights. This is where it gets good. You don’t need to read through an hour-long transcript looking for the good parts. Load it into ChatGPT, Claude, or Gemini and ask: “What are 3 moments in this conversation where I explained something particularly well?”
The AI will identify them. It’ll pull out the exact sections.
And then you can ask it to draft a rough email using your actual words and phrases from the call.
You’re not asking AI to come up with ideas for you.
You’re asking it to show you what you already said naturally, then help you shape it into an email.
That’s the difference between AI creating generic content and AI helping you capture your voice.
Your 15-Minute Content Rescue (Do This Today)
Here’s what I want you to do right now:
Pick one recent client call where you felt particularly clear. A session where you explained something well and could see it click for your client.
Get the transcript. If you recorded it, grab the auto-generated transcript. If you didn’t record it but remember the conversation, even rough notes work.
Load it into ChatGPT, Claude, or Gemini and paste this prompt: “Read this conversation and identify 3 moments where I explained something particularly well or shared a valuable insight. For each moment, pull the exact words I used.”
Pick one of those moments and ask the AI: “Turn this into a rough email draft using my exact words and phrases. Keep my voice and tone.”
Read it, tweak it, send it. Don’t overthink it. The AI gave you 90-95% of the work. Just make sure it sounds like you, fix anything awkward, and ship it.
You just turned one past conversation into an email. And you have 2 more insights ready to go for next week.
Bonus step: Sign up for a call recording tool like Otter, Fellow, or Fathom and connect it to your calendar. These tools automatically show up in your Zoom calls and record everything. No more remembering to hit record. No more lost conversations.
The Real Point Here
You’re not blocked because you don’t have ideas.
You’re blocked because you’re trying to create from scratch instead of capturing what you already say naturally.
Every call is content.
Every workshop is content.
Every time you help someone understand something better—that’s content.
You just need to stop letting it disappear.
Hit reply or leave a comment and tell me: how many brilliant explanations have you lost because you didn’t record them? (I won’t judge. I’ve lost dozens.)
If you want to skip the manual process and get straight to turning your call transcripts into profitable emails, I built a bot for that.